The elephant in the room is generative AI, which is rapidly transforming the search engine market landscape. Look no further than Google’s own generative AI chatbot Gemini, which provides users with an impossible-to-opt-out-of “AI Summary” at the top of Google’s own search results page. The DOJ is acutely aware of this potential, writing:
Further complicating matters, artificial intelligence—while not a substitute for general search—will likely become an important feature of the evolving search industry. It is, therefore, critical that any remedy carefully consider both past, present, and emerging market realities to ensure that robust competition, not Google’s past monopolization, will govern the evolution of general search and text advertising.
To effectively ensure that Google’s past monopolization does not govern the future of search —as well as deny Google the fruits of its statutory violation—the DOJ’s proposed remedies must solve for the interdependence between Google’s search market monopoly and its emerging dominance in generative AI.
To read the full article, click here.
Research Areas