Big Tech is spending trillions on AI. Investors now want proof it will pay off.

One takeaway is that many consumers are using AI less out of a desire to chat with a bot than because there’s simply no escaping the technology, Brennan said. Enter a search query on Google, and you’ll get an AI response at the top of the page. Call a company’s helpline, and chances are that you’ll get an AI agent with a soothing voice accompanied by fake typing in the background.

“The current push for AI adoption that we’re seeing is directly coming from the financial incentives of AI firms,” she added. Because of the massive capital expenditures, the hyperscalers and other AI firms are making a “deliberate push for AI everywhere — no matter whether the demand is there or if customers want it or not.”