Most companies already designing and using artificial intelligence (AI) today recognize the need for guiding principles and a model for governance. Some are actively developing their own ethical AI policies, while others are collaborating with nonprofit organizations—such as the AI Now Institute or the Partnership on AI—grappling with the same issues.

But they realize they can’t do it alone. Because AI is evolving so rapidly and impacting people’s lives in a number of ways, and because of the potential for harm and untested legal risk, they want rules and oversight.

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